Toronto, Canada – Michael Rousseau, President and CEO of Air Canada, has been elected as the new Chairperson of Star Alliance Chief Executive Board (CEB). Rousseau succeeds Scott Kirby, CEO of United Airlines, who held the position since 2020. Star Alliance, the world’s largest airline alliance with 25 member airlines, will be led by Rousseau for the next two years to shape its future.
Michael Rousseau’s Leadership Role
As Chairperson, Michael Rousseau will lead two annual CEB meetings, where the strategic direction of Star Alliance is set. He will also serve as the spokesperson for the Alliance, representing its interests globally. Rousseau is committed to enhancing the customer experience, focusing on seamless travel and technological innovation.
Rousseau expressed his enthusiasm about his new role, saying, “I look forward to working with the board to continue delivering a seamless customer experience and creating an effortlessly connected world.” His focus on digital transformation and customer service will be key during his tenure.
The Star Alliance Vision
Star Alliance aims to create a seamlessly connected world for travelers. Michael Rousseau Elected Star Chairperson will oversee initiatives that improve connectivity and enhance collaboration across member airlines. With digital innovation and sustainability As key priorities, the Alliance aims to create a more efficient and customer-friendly travel experience.
The Role of the Chief Executive Board (CEB)
The CEB is Star Alliance’s governing body, setting its strategic direction. Each member airline has a CEO on the board, making it a collaborative decision-making body. Rousseau’s leadership will ensure the Alliance stays competitive, focused on its customers, and continues to innovate in the evolving aviation industry.
A Smooth Transition
Star Alliance CEO Theo Panagiotoulias congratulated Rousseau, stating, “I am delighted to welcome Michael Rousseau Elected Star Chairperson.” Panagiotoulias also expressed his gratitude to Scott Kirby for his guidance during his successful four-year term.
With Michael Rousseau as Star Alliance Chair, the Alliance is set to strengthen its global position, focusing on innovation, customer experience, and seamless connectivity in the years ahead.
