Etihad Airways has launched a new special livery featuring the bold yellow and blue colors of its partner, Chennai Super Kings (CSK). The aircraft, an Airbus A320neo, represents the airline’s growing partnership with the Indian cricket team, CSK, and will serve on short-haul routes. This unique livery is a symbol of Etihad’s commitment to India and its dedication to cricket and sports culture.
Celebrating the Partnership
Etihad’s partnership with CSK, established in February 2024, was celebrated with the unveiling of the new livery. The design, which showcases the team’s iconic colors, will be displayed on the airline’s first A320neo aircraft. This aircraft is not only visually striking but also boasts fuel efficiency, being 20% more efficient than previous models.
A320neo: Fuel-Efficient and Eco-Friendly
The A320neo, featuring CSK branding, will be used on Etihad’s short-haul routes, including the inaugural flight to Chennai in December. The aircraft’s advanced fuel-efficient technology aligns with Etihad’s sustainability goals, reducing carbon emissions and offering a greener travel experience.
Etihad’s Expanding Network in India
Etihad has a robust presence in India, operating 181 flights per week to 11 cities. The airline has introduced new routes to Kozhikode, Thiruvananthapuram, and Jaipur, while also expanding services to Mumbai and Delhi. As part of its 20th-anniversary celebrations in India, Etihad continues to strengthen its ties with the region.
A Global Partnership with a Global Reach
Etihad has previously created special liveries for other major partnerships, such as with Manchester City FC and the Formula 1 Abu Dhabi Grand Prix. The new CSK livery is part of Etihad’s ongoing efforts to create strong, visually engaging brand collaborations that capture the attention of global audiences.
Bringing Cricket and Aviation Together
The collaboration with CSK offers fans a unique experience, as they can now see the team’s branding on an aircraft that travels globally. The livery will help spread the spirit of cricket, bringing CSK’s loyal fanbase closer to the airline and vice versa. The partnership also includes fan activations, such as distributing CSK-themed aircraft-shaped whistles to engage with supporters during matches.
Etihad’s Commitment to Sustainability
The A320neo, featuring CSK’s branding, is a part of Etihad’s commitment to sustainability. The aircraft is designed to be more fuel-efficient, which not only reduces costs but also lowers the airline’s carbon footprint. By investing in these eco-friendly aircraft, Etihad is contributing to a more sustainable future for air travel.
Conclusion
The new livery unveiled by Etihad Airways featuring Chennai Super Kings’ colors is a celebration of their ongoing partnership. The Airbus A320neo represents more than just a new aircraft; it embodies Etihad’s commitment to the Indian market, its love for cricket, and its drive toward sustainability. As the airline continues to expand its network and partnerships, it strengthens its position as a global leader in aviation and sports collaboration.
