On November 29, 2024, Emirates opened its latest flagship retail store, Emirates World, located on the Franklin Roosevelt Boulevard in Casablanca. The Emirates World Inauguration in Casablanca marks a significant milestone for Emirates, showcasing the airline’s continuous efforts to connect with travelers through innovative retail experiences.
The inauguration ceremony saw the participation of top Emirates executives, including Adnan Kazim, Deputy President and Chief Commercial Officer, along with Adil Al Ghaith, Senior Vice President of Commercial Operations. The event also saw the presence of distinguished guests such as His Excellency Al Asri Al Dhaheri, Ambassador of the UAE to Morocco, and various media partners.
This new store is part of Emirates’ broader strategy to enhance its customer service and retail experience globally. With this launch, Emirates aims to bring its “Fly Better” promise to life in Morocco and North Africa.
Key Features of Emirates World in Casablanca
Emirates World Casablanca is designed to be much more than a retail outlet. The store features several key elements that elevate the customer experience:
- Personalized Service:
- The store offers personalized services from expert consultants who can assist with travel itineraries, bookings, and general inquiries.
- Nine customer service counters allow visitors to access dedicated travel assistance.
- Immersive Experiences:
- The centerpiece of the store is a full-size model of the Emirates A380 Onboard Lounge, giving customers a chance to experience Emirates’ premium in-flight services.
- The store also features a Premium Economy seat display, allowing customers to explore Emirates’ latest product innovations.
- Smart Technologies:
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- Emirates has incorporated advanced technology into the store to streamline service and enhance the customer experience.
- Customers can use ‘selfie mirrors’ to take photos with scenic backdrops of their dream destinations, providing an interactive experience.
- Self-service kiosks are available for fast and efficient service, minimizing wait times.
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- A Comfortable, Lounge-Like Atmosphere:
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- The store’s design features an airy, modern layout that mirrors the inflight experience, creating a welcoming environment for customers to explore Emirates’ services.
Strengthening Emirates’ Presence in Morocco
Emirates has long been a key player in the Moroccan aviation market. Since the airline’s first flight to Casablanca in 2002, it has carried over 3.65 million passengers between Dubai and Casablanca. This new retail outlet serves as an extension of Emirates’ long-standing commitment to Morocco, offering a seamless connection to travelers and further cementing the airline’s presence in the region.
In addition to the Casablanca store, Emirates has fostered strong ties with Morocco through its codeshare partnership with Royal Air Maroc. Established in 2022, this partnership enables passengers to enjoy smoother connectivity to 18 domestic destinations across Morocco, including Fez, Marrakech, Agadir, Rabat, and Tangier.
Over the past year, over 28,600 passengers have benefited from the codeshare, enjoying frictionless travel and greater flexibility in their travel plans.
Employment and Local Impact
The opening of Emirates World Casablanca also underscores the airline’s role in providing local employment opportunities. Emirates has created significant job prospects for Moroccan nationals, with more than 860 Moroccans currently working as cabin crew members. This not only benefits the local community but also ensures that Moroccan hospitality. Showcased on a global scale as part of Emirates’ operations worldwide.
Conclusion
The opening of Emirates World in Casablanca represents a significant milestone. Emirates’ journey to offer world-class services to its customers. The new store is a symbol of the airline’s commitment to North Africa. Its goal to deliver a truly immersive and personalized travel experience. With advanced technologies, expert consultations, and a focus on customer service. Emirates World will continue to be a vital touchpoint for travelers in Morocco. This expansion further strengthens the airline’s position in customer experience and aviation innovation.
