Emirates Scores Another Ace by extending its partnership with Tennis Australia, remaining the Official Airline of the Australian Open through 2029.This five-year extension underscores Emirates’ commitment to tennis, community welfare, and global connectivity.
A Decade of Partnership with the Australian Open
In 2024, Emirates marked a decade as the Australian Open’s Official Airline. Since 2015, the airline has connected players and fans, creating memorable tennis experiences.
The Australian Open is more than a sporting event, it is a global celebration. Emirates’ role has been pivotal in enhancing the tournament’s prestige and bringing it closer to global audiences.
Expanding Commitment Beyond Tennis
Beginning in 2025, Emirates will broaden its initiatives beyond tennis through its Force for Good program. Partnering with the Australian Tennis Foundation (ATF), Emirates will invest $2.25 million over five years to support disadvantaged youth.
Tennis as a Tool for Change
The initiative will launch in five Australian cities, using tennis to inspire physical and mental well-being. Free programs will nurture essential life skills like resilience and teamwork.
Vicki Reid, Executive Director of the ATF, stated, “This partnership will uplift thousands of disadvantaged youth through tennis, providing resources and opportunities to thrive.”
Emirates at the Australian Open 2025
The Australian Open 2025 will highlight Emirates’ unmatched hospitality and global connectivity.
From Anywhere to Centre Court
Emirates links tennis enthusiasts and players globally with its three daily flights between Dubai and Melbourne. From breakfast in Melbourne to dinner in Europe, Emirates delivers seamless travel experiences.
Hospitality Suite Highlights
The Emirates hospitality suite will feature European-inspired designs, spotlighting destinations like London, Paris, and Athens. Guests can enjoy exquisite menus and top-tier service.
AO Ballpark Presented by Emirates
The AO Ballpark, opening on Kids Tennis Day, will feature interactive games and activities for families. This year’s airport-themed experience will include zones like Emirates Explorers and Little Traveler.
Emirates Day A FlyBetter Experience
On January 14, 2025, Emirates Day will offer fans exclusive moments, such as meeting cabin crew and capturing polaroid memories.
Live Tennis in the Air
Emirates passengers traveling during the Australian Open can stay up to date with every match. Live matches will be broadcast on Sport 24, accessible onboard Emirates flights and in their lounges. Special branding on flights will create an immersive Australian Open experience.
Skywards members can redeem Miles for hospitality tickets, providing a front-row experience at the Grand Slam.
Emirates Scores Another Ace Supporting Local Communities in Australia
For nearly three decades, Emirates has bridged Australia with the world, transporting over 40 million passengers. Operating 77 weekly return flights, the airline plays a vital role in connecting Australia with the world.
Through its codeshare partnership with Qantas, Emirates provides seamless travel across 120 destinations, enhancing passenger convenience.
Beyond Tennis Emirates Broader Sponsorships
Emirates’ presence in Australia spans across arts, culture, and sports.
Supporting the Sydney Symphony Orchestra
For more than 21 years, Emirates has supported the Sydney Symphony Orchestra, fostering worldwide recognition and appreciation for music and the arts.
Tasmanian Museum and Art Gallery
In a significant cultural contribution, Emirates transported a rare Aboriginal artifact from Paris to Tasmania, reconnecting the community with its heritage.
A Global Leader in Tennis Sponsorship
In addition to the Australian Open, Emirates also sponsors all four Grand Slam tournaments and 60 ATP events globally. Its Force for Good program also impacts communities in the UK and US, promoting inclusivity and opportunity through tennis.
Why Emirates Scores Another Ace
The renewal of Emirates’ partnership with the Australian Open solidifies its role as a global leader in sports sponsorship. From unmatched hospitality to meaningful community initiatives, Emirates exemplifies how airlines can contribute beyond travel.
As the Official Airline of the Australian Open, Emirates continues to bridge cultures, connect communities, and inspire the next generation of tennis stars.
Conclusion
Emirates scores another ace with its renewed commitment to Tennis Australia and the Australian Open. This partnership is a testament to Emirates’ dedication to sports, culture, and community development. Through innovation, connectivity, and impactful programs, Emirates ensures that its contributions resonate far beyond the court.
