Emirates Collingwood FC Extend their longstanding partnership for an additional five years, solidifying their collaboration on December 10, 2024. This renewal reinforces Emirates’ role as the Premier Partner of the Collingwood Football Club until 2029. The partnership, which began in 1999, underscores both entities’ commitment to connecting communities through sports and fostering excellence.
Celebrating 30 Years of Collaboration
Barry Brown, Emirates’ Divisional Vice President for Australasia, highlighted the deep roots of the partnership: “Our relationship with the Collingwood Football Club reflects our unwavering commitment to Melbourne and its passion for sports. The synergy between Emirates and Collingwood, both renowned for excellence, continues to thrive.”
Craig Kelly, CEO of Collingwood Football Club, echoed this sentiment: “Extending our partnership with Emirates is a monumental achievement. Thirty years of collaboration is a testament to the shared values and successes between Collingwood and Emirates.”
Key Highlights of the Partnership
- Emirates’ logo will remain prominently displayed on Collingwood’s jerseys and shorts.
- Collingwood members get exclusive year-round discounts on Emirates flights to over 140 destinations.
- Both partners are dedicated to enriching communities through their shared passion for sports.
Emirates Extensive Sponsorship Portfolio
The Collingwood Football Club partnership is part of Emirates’ broader sponsorship efforts, which include:
- Prestigious cricket tournaments like the ICC Cricket World Cup and other global events.
- Major tennis events, featuring all four Grand Slam tournaments.
- Prestigious football clubs like Real Madrid CF, Arsenal FC, AC Milan, and Olympique Lyonnais.
- Legendary horse racing events such as the Dubai World Cup.
Emirates has also reinforced its connection to Australia through sponsorships like the Australian Open and the Australian PGA Championship. These efforts showcase the airline’s dedication to supporting both sports and cultural events.
Emirates Impact in Australia
Emirates has been operating in Australia for 28 years, transporting over 40 million passengers. The airline now runs 77 weekly flights linking five key Australian cities to more than 140 global destinations. Emirates has recently reinstated its second daily service to Perth and intends to launch a third non-stop flight between Dubai and Melbourne by March 2025.
Beyond Sports: Emirates Commitment to Arts and Culture
While sports sponsorships remain a focal point, Emirates also champions arts and culture in Australia:
- Sydney Symphony Orchestra: Emirates renewed its 21-year collaboration with the orchestra, ensuring support continues until 2025.
- Tasmanian Museum and Art Gallery: Emirates facilitated the transport of a rare Aboriginal artefact from Paris to Tasmania, enabling cultural reconnection.
Looking Ahead
The extension of the Emirates Collingwood FC Extend marks another chapter in their shared journey. As they look forward to 2029, both organizations are poised to continue making a lasting impact on sports and community connections.
